So what is Oleotourism? Recently the phrase was taken in to law in Italy, so what does this mean for the future of olive tourism and what does it offer to visitors interested in the olive oil cycle? Oleotourism is the support, celebration and promotion of the olive oil industry and all its associated and relevant facets, from olive tree cultivation, tree growth, pruning, farms that operate olive oil businesses, agriturismo's that also create olive oil, olive oil mills and the companies and brands that work within the area of olive oil sales. Olive Oil as a destination In the same way the wine tourism exists and is known as