How to use Digital Marketing to Sell Wine In today’s competitive market, small family-run farms like ours, Tenuta Le Mandorlaie in Maremma, Tuscany, are turning to digital marketing to reach a global audience and sustain our business. As a producer of organic extra virgin olive oil and Sangiovese oak-aged IGT Toscana red wine, our goal is to provide high-quality products while keeping marketing costs low. By leveraging tools like Google free ads, Google AdWords, and social media platforms like Instagram and Facebook, we can showcase our products to potential customers without breaking the bank. Google Free Ads - A Great Start for Organic Promotion One of the easiest ways to promote