As a hotel operator on the Booking.com platform, there are several types of offers you can provide to attract and retain customers:

1. Genius Program Discounts: Offer special discounts to Booking.com Genius members, providing them with exclusive rates that are not available to regular users. This can help increase bookings from loyal customers and incentivize others to join the Genius program.
2. Promotional Rates: Create promotional rates for certain periods or room types to attract more bookings. These can include last-minute deals, early bird discounts, or seasonal promotions.
3. Freebies and Extras: Provide complimentary extras such as free breakfast, room upgrades, welcome drinks, or late check-out to make the booking more appealing to guests.
4. Long-Stay Discounts: Offer discounts for guests who book longer stays, encouraging them to extend their visit and potentially increasing revenue for your property.
5. Package Deals: Create package deals that combine accommodation with other services or experiences, such as spa treatments, tours, or dining vouchers, offering added value to guests.
6. Non-refundable Rates: Offer discounted rates for guests who are willing to book non-refundable stays. This can help increase revenue and minimize cancellations.
7. Member-Only Offers: Provide special deals or perks exclusively for members of your hotel loyalty program or subscribers to your email newsletter, encouraging direct bookings and repeat business.
8. Group Discounts: Offer discounts for group bookings or corporate clients, attracting larger parties and business travelers to your property.
9. Flash Sales: Run limited-time flash sales or promotions to create urgency and drive bookings during slower periods.
10. Secret Deals: Participate in Booking.com’s Secret Deals program, where discounted rates are offered to users who sign in to their accounts. These rates are only visible to logged-in users, creating a sense of exclusivity.

By offering a variety of appealing deals and discounts, you can attract more guests to your property and enhance their overall experience, leading to positive reviews and increased loyalty.

More information on Booking.com Genius Program

The Genius program is a loyalty program offered by Booking.com to encourage repeat bookings and reward frequent customers. Here’s how it works:

1. Discounts: Genius members receive discounts on selected properties worldwide. These discounts are typically around 10% and are applied to the standard rates of participating properties.
2. Exclusive Deals: Genius members also have access to exclusive deals and promotions that are not available to regular users. These can include special rates, freebies, or other perks.
3. Priority Customer Service: Genius members may receive priority customer service, including dedicated support for any issues or inquiries related to their bookings.
4. Recognition: The program aims to recognize and reward loyal customers by offering them additional benefits and special treatment during their stays.
5. Tier System: Booking.com has a tier system within the Genius program, with higher levels offering additional benefits. Members can progress through these tiers by making more bookings through the platform.

To become a Genius member, users must meet certain criteria, such as completing a specified number of bookings within a certain time frame or consistently providing positive reviews after their stays. Once eligible, users are automatically enrolled in the program and start enjoying the benefits.

Booking.com is often considered one of the best sites for hotel bookings due to several key features and strengths:

1. Vast Selection: Booking.com offers a wide range of accommodations, from budget hostels to luxury resorts, covering various preferences and budgets. This extensive selection allows users to find the perfect option for their needs.
2. User-Friendly Interface: The website and app are designed to be intuitive and easy to navigate, making it simple for users to search for and book accommodations quickly.
3. Transparent Pricing: Booking.com typically displays the total price upfront, including taxes and fees, providing users with transparency and avoiding any surprises during the booking process.
4. Flexible Booking Options: Many properties on Booking.com offer flexible booking options, including free cancellation and pay-at-the-property choices, providing peace of mind to travelers who may need to adjust their plans.
5. Reviews and Ratings: The platform features extensive user reviews and ratings for each property, helping travelers make informed decisions based on the experiences of others.
6. Deals and Discounts: Booking.com frequently offers deals, discounts, and member-only pricing, allowing users to save money on their bookings.
7. Multi-language Support: Booking.com is available in multiple languages, making it accessible to travelers worldwide.
8. Customer Support: The site provides reliable customer support, including assistance with bookings, changes, and other inquiries, offering peace of mind to users.
9. Mobile Accessibility: With a user-friendly mobile app, Booking.com allows travelers to book accommodations on the go, making it convenient for those who prefer to plan and manage their trips from their smartphones.

Overall, Booking.com’s combination of extensive selection, user-friendly interface, transparent pricing, and helpful features make it a top choice for people looking to book hotels.