Using Digital Marketing to Sell Wine and Extra Virgin Olive Oil

How to use Digital Marketing to Sell Wine

In today’s competitive market, small family-run farms like ours, Tenuta Le Mandorlaie in Maremma, Tuscany, are turning to digital marketing to reach a global audience and sustain our business.

As a producer of organic extra virgin olive oil and Sangiovese oak-aged IGT Toscana red wine, our goal is to provide high-quality products while keeping marketing costs low. By leveraging tools like Google free ads, Google AdWords, and social media platforms like Instagram and Facebook, we can showcase our products to potential customers without breaking the bank.

Google Free Ads – A Great Start for Organic Promotion

One of the easiest ways to promote products online is through Google’s free ads platform. Google offers free product listings that can appear on Google Search and Google Shopping when people search for related products. This option allows small businesses like ours to display our wine and olive oil to interested consumers, driving visibility without a direct advertising cost. This is especially helpful for us at Tenuta Le Mandorlaie, as we aim to reach consumers who are specifically looking for organic, high-quality products.

Google AdWords Marketing – Targeting the Right Audience

While Google free ads can help build awareness, Google AdWords takes it a step further by allowing businesses to create paid campaigns that target specific audiences based on their search intent. This enables us to promote our products to people who are actively searching for “organic extra virgin olive oil” or “Italian red wine” directly in the search results.

Using Google AdWords effectively involves setting a budget, selecting the right keywords, and optimizing ads to ensure they reach the most relevant audience. Even with a small budget, we can bid on long-tail keywords such as “Maremma organic olive oil” or “Sangiovese red wine from Tuscany” to attract consumers who are ready to buy.

Instagram – Engaging Content that Captures the Essence of Our Farm

Instagram is an incredibly powerful tool for visual storytelling. Through beautifully crafted posts, we can showcase not only our organic products but also the life and passion that go into making them. Posts featuring lush vineyard landscapes, olive trees heavy with fruit, and the bottling process help potential customers connect with the farm, its values, and its commitment to organic farming.

By using relevant hashtags such as #OrganicFarming, #MaremmaWine, and #ExtraVirginOliveOil, we can reach a wider audience, including those specifically interested in sustainable agriculture and artisanal products. Stories, reels, and IGTV also allow us to engage with followers through behind-the-scenes content, tasting notes, and tips on how to use our products.

Facebook – Targeted Ads and Community Building

Facebook provides multiple advertising options that can be tailored to our target audience, whether through Facebook Ads Manager or organic posts. Ads can be precisely targeted based on location, interests, and demographics, making it easier to reach people who are likely to be interested in our farm’s wine and olive oil.

In addition to paid ads, Facebook allows us to build and nurture a community around Tenuta Le Mandorlaie. Regular posts about our latest harvest, wine releases, or special offers can keep our followers engaged. Group ads and Facebook marketplace ads are another cost-effective way to promote our products, as they enable us to reach people actively shopping in these spaces.

Facebook Group and Marketplace Ads – Expanding Our Reach

Facebook groups and marketplace ads provide a unique way for us to interact with potential customers who are part of interest-based groups or who are actively searching for products in the marketplace. Whether it’s promoting our organic extra virgin olive oil in groups focused on healthy living or showcasing our red wine in food and wine enthusiasts’ spaces, these platforms provide direct access to targeted communities.

Marketplace ads, in particular, allow us to list our products where people are already looking to buy. The combination of an organic farm’s authenticity and the visibility that these ads provide helps us stay competitive without overspending on marketing.

Balancing Marketing Costs and Maintaining Product Quality

As a small family farm, Tenuta Le Mandorlaie must be strategic in balancing marketing costs with maintaining product quality. The digital marketing methods we use, including Google free ads, Google AdWords, and social media platforms like Instagram and Facebook, allow us to reach potential customers without high advertising costs. By using targeted ads, visually engaging posts, and community-driven promotions, we can share the story of our organic farming practices and connect with consumers who care about quality and sustainability.

In these financially challenging times for many, we understand the importance of offering high-quality products at an affordable price. Our commitment to organic farming means that every bottle of extra virgin olive oil and every glass of Sangiovese red wine is crafted with care, respect for the land, and dedication to excellence.

Supporting Organic Farming and Independent Vineyards

By purchasing from small organic farms like ours, you’re not only getting exceptional products but also supporting sustainable practices and independent businesses. We hope you will continue to enjoy our organic extra virgin olive oil and our Sangiovese oak-aged IGT Toscana red wine, knowing that your purchase helps keep our farm thriving.

Thank you for supporting organic farming and independent vineyards!

At Tenuta Le Mandorlaie, we’re committed to producing the finest organic products while keeping our marketing efforts lean and effective. With your support, we can continue to offer the best of Maremma’s wine and olive oil, all while staying true to our roots.

Capricci, Our IGT Toscana Wine